To create an audience, navigate to your Admin Settings.
The first step in audience management is ensuring you have your organisational attributes configured correctly. This is key to how and who is populated into audiences of your choice. For detailed instructions on Organisational Attributes, visit this article.
Follow up by heading over to the ‘Audiences’ tab in your context menu and click into ‘+Create’.
You should then see the following screen:
The attributes will vary dependent upon your business and how you’ve set them up in attributes (link), however the purpose will always be to act as the element that connects audiences together.
We can keep things simple and choose one field as our audience unique identifier, multiple or even all. Huler will then filter through all your user attributes and pull out each person that matches the exact criteria you've set here.
Congratulations, you've just created your first Huler Audience. It may seem a little complicated at first, but it will start to come together for you as you start using audiences more.
As all great ideas, audiences are simple but powerful, and act as a solid foundation for your directed Huler content.
But wait! Theres more… Find out how to edit audiences here.